Good News for Website Owners: Need a Traffic Boost After the Core Update? Here’s How Domain Migration Could Be Your Answer!
Many website owners scramble to recover traffic after a Google core algorithm update, but some find that a full domain migration can be the key to doubling their traffic — if done right. Migrating a domain with the same brand identity can help leverage ranking signals from an old domain to a new one, creating opportunities for fresh growth.
After four days of analyzing various case studies, I’ve put together a step-by-step guide to help website owners navigate a seamless domain migration while preserving essential ranking signals. Here’s a breakdown:
- Phase 1: Preparation: Set up the new domain at least three months in advance, and replicate everything — design, layout, branding — from the old site. Publish content with canonical tags to link it to the old domain, ensuring both domains rank and the brand remains recognizable.
- Phase 2: Partial Migration: Start by transferring traffic gradually. Migrate key pages like “About” and “Contact” while maintaining content on both domains using canonical tags, and add fresh, unique content on the new site.
- Phase 3: Full Migration: Transition completely by redirecting URLs to the new domain and using Google’s “Change of Address” tool.
- Phase 4: Post-Migration Optimization: Keep publishing quality content on the new domain to maintain momentum and obtain third-party reviews to strengthen your brand’s digital presence.
Each stage is critical for keeping (and growing) your visibility, and this playbook is tailored to help you maintain traffic momentum on the new domain without sacrificing SEO. Ready to navigate a domain migration with confidence? Read the full article here!
